Services
what i can do for you
Full vcmo services
Got some of the puzzle pieces turned over but need someone to put the whole picture together? That's where I come in as your Virtual Chief Marketing Officer (VCMO). From top-level decision-making to hands-on execution, consider me your strategic sidekick in driving growth and success. VCMO services can include:
developing comprehensive marketing strategies / specific channel plans
auditing your website / digital presence for UX, brand consistency, conversion optimisation, etc.
creating processes to unlock team efficiency and identifying areas for automation
upskilling your team and supporting on team growth and recruitment
Speaker + Panelist Engagements
Whether it's a conference keynote, university lecture, or a virtual panel, I'm ready to rock the mic. As an experienced speaker and panelist, I draw from my 11+ years of experience to share real stories and thought leadership across topics like marketing, content, brand, start-ups, professional development, and growth mindset.
Strategic Marketing Consulting
Think of me as your marketing compass. Together, we'll dive deep into your goals, put the competition under the microscope and identify key opportunities to craft a roadmap that's uniquely yours, with actionable insights your team can get to work on straight away. From big-picture thinking to nitty-gritty details, I’ll help you create a holistic marketing strategy that points squarely at your North Star for success.
Brand Development
Creating a brand that's as cool as you are? Challenge accepted! I’ll work with you and your team to unleash your brand's personality and define its voice, so your customers or clients give it the attention it deserves. Get ready to stand out and be remembered! Brand work can include development of the following:
Tone of voice, key messaging, positioning and CVPs
Brand style guide, including channel-specific guidelines
Customer personas and journey mapping
Brand Vision, Mission, Values
Internal brand ambassadorship (employee advocacy)
Content Strategy
Content is king, so let's make yours wear a crown! From your website to your newsletter, your socials to company swag, your content says everything about your brand. I’ll work with you to map out a content strategy that speaks to your audience, turning simple words into sparkling conversation. Content strategy can include:
Cross-channel audit for content performance incl. gaps and opportunities
Blog plan (3, 6 or 12 months)
Social plan (3, 6 or 12 months)
A double-deal with brand development (above), if you don’t have your brand fundamentals sorted
If you need a hand getting into the weeds, I can also support on:
Copywriting, editing and content creation (for website, socials, newsletters, press releases, etc)
Content scheduling and reporting
Social ghostwriting (i.e. I run your LinkedIn profile)
Mentorship + Coaching
Ready to level up your team or your awesome self? Whether you're starting to find your groove in marketing, a newly minted leader, or you’re a small team stuck in the trenches, I'm here to ask the right questions as well as providing some practical answers. Whether it’s workshops or 1-on-1s, let's work together and unlock your full potential.
Bespoke Services
Know you’re in need of some support but it’s not any of the above above? I’m always happy to have a no-obligation chat and see if I’m the right fit to help you out, or recommend someone I know who might be.
FAQs
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I can charge on an hourly rate or per project, depending on the type or work and timeframe.
The first step is having a conversation to understand what you need done and when. Give me the brief and I will flip it and reverse it, coming back to you with a plan. In that plan I will include set hours, with total transparency on what happens when we reach out allocated time together or overtime is required.
Having worked with a lot of start-ups, I will often provide you with two quotes – ‘Condensed’ and ‘Comprehensive’ – so you can see what fits best within your budget.
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Not at the moment! Whether it’s a single campaign or just a few hours here and there, I’m happy to have a chat about short-term and ad hoc engagements.
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I love to team up with clients who are as excited about their brand as I am! Whether you're launching a startup, looking to shake things up in an established business, or carving out your niche as an entrepreneur, I'm here for it.
My expertise extends across various industries and verticals, including but not limited to: hospitality, e-commerce, tourism, start-ups, agencies, food-tech, and marketplaces.
