About
Hello! I’m Ashton
I’m a seasoned marketing pro who is passionate about growing brands through powerful storytelling.
My career has been a dynamic blend of experiences with influential players (Flight Centre, Fairfax), disruptors (Gathar, Youfoodz), and top-tier agencies (Havas), shaping my ability to think strategically about businesses of all sizes and sizes – which I now do as General Manager at TwentyTwo Digital.
Having spent much of my career scaling brands has shaped me into both a high-level thinker and a curious deep diver – skills I leant into heavily while pursuing my MBA at UQ, and during a transformative semester spent studying leadership at Harvard.
I’m a creative problem solver, and my sweet spot is connecting big, ambitious business goals to the people making it happen day-to-day. I know my SEM, SEO and CRO like I know like my ABCs and am comfortable wearing many hats, having managed cross-functional teams from marketing to sales and web development.
I have a genuine passion for helping my teams feel motivated and engaged in what they’re doing, and love creating processes that give people the freedom to be curious and creative. I’m also a big believer in paying it forward as a mentor and guest speaker at universities, conferences, and wherever they’ll give me the mic.
